Last weekend, I had the pleasure of staying at the new Hotel Indigo Winston Salem on a press trip. It was spectacular, and it made the perfect home base for exploring the city. The beautiful new boutique hotel is smack in the heart of downtown and within close walking distance to lots of restaurants, shops, galleries and street art.
If you’ve ever stayed at a Hotel Indigo before, you know that each one is completely different and is a reflection of its location. Hotel Indigo Winston Salem’s home in the historic Pepper building retains the 1928 art deco-style detailing and marries it with mid-century modern furnishings.
The results are simply stunning.
The Pepper building was originally built as a department store and its distinctive terra cotta detailing and pilasters with lions’ heads made for a grand facade.
Later it was turned into an office building and then sat abandoned for years until being historically preserved and renovated into one of the nicest hotels in Winston Salem NC.
One of the first things you’ll notice when you enter the hotel is this wooden ‘W’ screen. It serves as a divider between the reception desk and the restaurant, and the woodwork is positively breathtaking.
The entire lobby area is open, spacious, and full of natural light from floor-to-ceiling windows.
The building acts as a Winston Salem gallery of sorts with an eclectic variety of locally made art displayed throughout the hotel.
It was also fun to see an Art-o-mat made from an old cigarette machine – a perfect parallel to the vibrant reimagining of Tobacco City itself.
Tucked in front of the elevator is this vintage sign – a reminder of the building’s past. Quirky and fun!
Hotel Indigo Winston Salem Guest Rooms
There are 75 guest rooms in three different styles: king, queen and executive. I’m a king bed girl so I opted for that, but if you like a larger room, reserve the two queen bed guest room or the executive. They’re quite a bit larger.
All the guest rooms are beautifully styled with plush bedding and deliciously plump pillows and the hotel is extremely quiet. I heard absolutely nothing from the rooms around me (even on a weekend) and zero street noise making it a truly restful experience.
If you must work while in Winston Salem, there’s a cozy desk area, free Wifi and a Keurig coffee maker to help keep you caffeinated.
And every bathroom has spa-like standing showers, thick and cozy towels and Aveda bath products.
Dining at Hotel Indigo Winston Salem
The restaurant is named Sir Winston (after a former Sir Winston restaurant located in the basement) and it serves a fresh farm-to-table menu of Southern cuisine with European flavors for breakfast, lunch and dinner. The cuisine is upscale but the decor is casual and welcoming – a nice change of pace.
My favorite item on the menu happened to be an appetizer: boiled peanut hummus featuring Winston-Salem’s own Texas Pete sauce. It was delicious and beautifully presented with crudités, lavash and flat bread.
For entrees, we ordered the Meatloaf Wellington (ground lamb, pork and beef, mushrooms, sweet tea braised green beans, fig demi-glace) and the Hot Honey Hen (sweet tea brined honey hen, collard greens, smashed white cheddar potatoes, hot honey sauce). Although we enjoyed everything, the side dishes were exceptional!
Dessert was a sublime salted caramel banana doughnut bread pudding.
The hotel also has a striking bar area with pendant lights that were discovered in the sub-basement during renovations. The lights are absolutely gorgeous, and I love the tie-in to the building’s previous iterations.
Overlooking the bar and restaurant is a wine loft with a menu of wine, specialty cocktails and small plates.
The original columns with their cornice moldings grace the perimeter of the wine loft and they’re spectacular.
Guests of Hotel Indigo Winston-Salem also have access to a 24-hour fitness center, business work area and a market with a variety of snacks and convenience items.
If you’re looking for hotels in Winston-Salem NC, you can’t go wrong with Hotel Indigo.
It has everything a modern traveler needs to be comfortable and happy, and it’s located to many of the city’s popular eateries, breweries, art attractions, historic Old Salem, the Reynolda House Museum of American Art, and the Convention Center.
Hotel Indigo Winston-Salem
104 W. 4th St. Winston-Salem
Make a Reservation!
Be sure to connect with Visit Winston-Salem to plan your own visit.
Comments & Reviews
It looks like a great place to stay if you are in that partof the country. Love the rooms and the mirror in the room. I will keep this treasure in mind for any trip I make down south.
This hotel looks fabulous. I can’t believe it. The decor is great and it feels like home.
What a beautiful hotel. I come to the area quite often. I’ll have to make arrangements to stay there the next time I’m in.
This looks like a cozy place to stay. And that food looks amazing. If we’re ever in the area, I’ll be sure to keep this hotel in mind.
This looks like the perfect place to have fun with friends and enjoy good food. I love that portrait!
What an incredible hotel this is on the inside. It is almost like walking into a different world. I definitely wouldn’t mind coming to stay for a while and getting to explore the area with this as a base.
What a wonderful trip you had in Winston Salem! I love all that you shared about Hotel Indigo. Thank you so much for putting them on my radar. In the fall my husband and I will be in the area so now we know of this great place to stay!
THis place looks so classy and clean! The interior is a stunner and so not what I expected considering the exterior! And um, it has a gym = I AM SOLD! 😉
Everything about this place looks amazing! We’ve stayed at Indigo hotels in San Francisco I believe. It is gorgeous. The food looks incredible, too
This is such an amazing hotel to try. The interior and the furniture seems to be a work of art. I am looking forward to paying a visit.
Hotel Indigo Winston Salem looks really wonderful! I would love to visit this hotel and experience it’s beautiful ambience.
Wow, that is one gorgeous hotel. I’d love to be able to stay there someday. I always look for nice hotels like these. I think it’s worth the stay.
I like that the hotel art doesn’t look like hotel art. The lobby is so cool in that place!
What a great use of turning in an old building into a modern hotel. I love the atmosphere here. Everything from the art to the comfy rooms to the delicious food looks incredible and so inviting!
What a beautiful hotel to spend your vacation with. I love the arts on the wall and that food makes me hungry.
It looks like a great place to stay! I love the mid century vibe combined with Art Deco.
Wow, what a gorgeous hotel! I love how they mix art deco and mid-century with their decor and furniture.
This looks like an awesome hotel to visit. I would love to check this out someday.